SWOT Table

The classic Business description of the SWOT acronym follows below with added Translated descriptions for what the table sections can mean for your use in a personal Plan.


Strengths describe what an organization excels at and separates it from the competition: things like a strong brand, loyal customer base, strong balance sheet, unique technology and so on. For example, a hedge fund may have developed a proprietary trading strategy that returns market-beating results; it must then decide how to use those results to attract new investors.

Translated for Personal Use: (coming)

Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: things like higher-than-industry average turnover, high levels of debt, an inadequate supply chain or lack of capital.

Translated for Personal Use: (coming)

Opportunities refer to favourable external factors that an organization can use to give it a competitive advantage. For example, a car manufacturer may be able to export its cars into a new market, increasing sales and market share, if tariffs in a country are substantially reduced – the "opportunity" in this case.

Translated for Personal Use: (coming)

Threats refer to factors that have the potential to harm an organization. For example, a drought is a threat to a wheat-producing company, as it may destroy or reduce the yield of the crop. Other common threats include things like rising costs for inputs, increasing competition, tight labour supply and so on.

Translated for Personal Use: (coming)

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